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The world famous pioneer of handmade luxury shoes and Creative Director of JCA | London Fashion Academy, Professor Jimmy Choo OBE, invites aspiring fashion design innovators to develop their own unique style at his brand new Academy and Incubator. We still have vacancies for September 2022, apply directly to claim your place in our founding cohort.
CLAIM YOUR PLACEThe MA Fashion Entrepreneurship in Design and Brand Innovation has been designed with enterprise creation as a central distinctive feature. Students on the course will establish themselves as freelancers or micro-SME’s and will be encouraged to develop a commercial enterprise from the outset.
The world famous pioneer of handmade luxury shoes and Director of JCA, Professor Jimmy Choo OBE, invites aspiring fashion design innovators to develop their own unique style at his brand new London Fashion Academy.
Don’t just build a career; build a legacy and claim your place in history as a fashion design innovator.
Become part of an influential community of creators that want to solve the problems of the future with fashion and change the world forever.
The Academy is the best place to be for fashion students looking to gain entry into the industry as an entrepreneur. We encourage all students to define their own market, develop their own brand, and design their own unique collections.
We will professionally incubate you and your new business throughout your time at the JCA so you graduate with a business and alongside your degree or masters qualification.
You will be taught by our mentors at our flagship London Fashion Academy located in the heart Mayfair; a prestigious address just a stone’s throw from the city’s most iconic high-fashion emporia.
Our mentors have specialist knowledge and a wealth of experience between them, many of them practicing designers and consult within the fashion industry.
Incubation at JCA has been established to support early stage talented entrepreneurs and to nurture their fashion and technology business start-ups to commercialisation.
LEARN MOREBOOK A TOURThe MA Fashion Entrepreneurship in Design and Brand Innovation has been designed with enterprise creation as a central distinctive feature. Students on the course will establish themselves as freelancers or micro-SME’s and will be encouraged to develop a commercial enterprise from the outset.
Key to our approach is the delivery of practice-based education in which you will be professionally ‘incubated’ as an aspiring designer-entrepreneur and to develop your craft in professional studios.
Through a balance of both business and vocational skills, students will develop and hone a progressive and comprehensive range of personal, professional and entrepreneurial skills to develop new fashion concepts through to commercialisation, and address the need for the fashion entrepreneur who can identify market opportunities in the industry.
This design-led, practical course aims to produce internationally versatile professionals who can successfully create, lead and manage fashion businesses, from design, through construction and manufacture, to sales. Learners will undertake a wide range of activities from, start-up business solutions, brand innovation and the design and development of a fashion collection within the context of enterprise and entrepreneurship.
This course combines advanced knowledge in fashion design and construction, brand development and innovation, and enterprise strategy and management. Learners are expected to confidently identify niche market brand opportunities, apply contemporary and professional practice in collection development and within the context and synthesis of enterprise and entrepreneurship.
A blend of seminar and studio-based project work will form a key part of your study through which you will develop an advanced body of practical work, examine critical and contextual concepts, and capably apply specialised knowledge in brand and design innovation.
Course modules are designed to enable you to fully professionalise your learning by taking a practice-led and experiential approach to assessment which is contextual and applied and follows your personal area of specialised practice and subject interest.
The course will provide you with access to fashion experts and industry links, and the opportunity to take advantage of state-of-the-art resources and design facilities.
Assessment is 100% through coursework. You will receive feedback throughout each module and will be awarded a grade.
Depending on the module, you may be assessed through:
2D visual research and design development work
3D development work, garment construction and fashion development
Practical and digital portfolio work
Marketing analysis, finance and enterprise plans
In person, digital and visual presentations
Exhibition curation and collection presentation
Students on this programme will benefit from an immersive and ‘incubated’ experience in which they regard their applied and experiential learning as part of their professional journey.
As well as practical learning in our modern design studios, the incubation space will create an entrepreneurial environment that facilitates connections and speeds innovation; from idea to concept to commercial application.
You will be expected to identify niche market opportunities and apply contemporary and professional design practice in collection creation and brand development.
As well as gaining a deep conceptual understanding of your field and the practical application skills to excel within it, you will develop and hone a progressive and comprehensive range of personal, professional and entrepreneurial skills.
Modules will build on theoretical and applied practice in advanced fashion design, visual communication, brand development, entrepreneurial practice and new business innovation.
The aim is to produce innovative thinking fashion entrepreneurs who have the knowledge needed to start up a micro fashion enterprise and the skills necessary to sustain and scale-up your brand
MA Fashion Entrepreneurship graduates will view their educational experience as a highly personalised, vocational and creative enterprise in which they were developing their professional craft alongside their academic and commercial interests.
With a focus on entrepreneurship and innovation, this future facing, globally aware course has been carefully created to accelerate ambitious students towards entrepreneurial design and brand led careers within the global fashion industry.
Other costs
Unlike many of the mainstream University and specialist College’s, JCA will provide you with most things needed to undertake your studies, including fair use access to basic materials, such as some fabrics and finishing, that elsewhere you may need to purchase.
You will also be provided with many of the art materials needed as part of your introductory packs, such as pattern making and sewing materials starter pack and a general art and illustration box.
Where costs may be incurred then, beyond the needs of assessment, could be over the quantity or type of specialist materials that you may want to procure as part of your wider portfolio development. This is especially the case for instance in your final project where you may want to use specialised fabrics.
In our experience, we believe that material costs are unlikely to exceed £500.
The JCA seeks to support the best and most gifted designer to fulfil their ambitions. Recruitment will be selective and based on academic and creative potential assessed through prior qualifications, portfolio and academic interview. Motivation is essential.
The equivalent ‘minimum’ of an Upper Second Honours Degree in a Fashion Practice
To submit an appropriate portfolio of work
To come to an interview and talk through the creative and written work produced as part of the portfolio submission.
Applicants are requested to provide a creative portfolio which will include a selection of work to demonstrate creative skills and the use of research and theory to process and develop those ideas and design concepts. In addition, a sample of written work demonstrating an awareness of current affairs and debates in the fashion industry should also be included in the portfolio. The piece must be no longer than two A4 pages, 12 point, double-spaced. The work must be original and demonstrate creative thinking and a good level of English in written form.
Students do not need to necessarily have a background in fashion. However, it will be important to demonstrate the following attributes upon application:
A personal commitment and interest in fashion including an interest in design, making, visual communication and brand development;
Problem solving skills and the ability to communicate clearly in writing;
The ability to research and complete tasks;
Team work and independent practice;
Evidence of IT and CAD skills (e.g. basic use of Photoshop, etc.);
Commitment to the subject area through a personal statement and interview;
Focused entrepreneurial career aspiration;
Awareness of current affairs and debates within the fashion industry.
International andUK based applicants who are unable to attend the interview process in personwill be asked to submit a digital portfolio and will be asked to partake in aSkype, Zoom or equivalent interview.
Validated by the University of West London
The MA Fashion Entrepreneurship in Design and Brand Innovation has been designed with enterprise creation as a central distinctive feature. Key to the approach is the delivery of practice-based education in which learners will be professionally ‘incubated’ as aspiring designers and to develop their craft in professional studios. Indeed, there will be no traditional classroom sessions but rather mentor-led development.
Through a balance of both business and vocational skills students will develop and hone a progressive and comprehensive range of personal, professional and entrepreneurial skills / expertise to develop new fashion concepts through to commercialisation, and address the need for the fashion entrepreneur who can identify market opportunities in the industry.
All learners will establish themselves as freelancers or micro-SME’s and will be encouraged to commercially enterprise from the outset. Students on the programme will be professionally ‘incubated’ as aspiring design entrepreneurs. Alternatively graduates will be able to embark on a career in the industry by utilising the transferable skills gained throughout the course as fully prepared fashion practitioners with an entrepreneurial edge. Possible areas may be an in house fashion designer, designer maker or designer studio manager. As the industry continues to evolve, graduates can also look to progress in the ever-changing areas of design management, fashion product developer, fashion communicator, and fashion brand developer. Student will also be able to progress onto Higher study including an MPhil or a PHD (doctorate).
