jimmy Choo Academy

Networking Events

JCA actively fosters connections between students, industry leaders, and fashion entrepreneurs through a series of exclusive networking events. These gatherings provide students with invaluable opportunities to interact with established designers, investors, and business professionals, helping to expand their industry contacts and career prospects.

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Mission

JCA is a truly distinctive educational institution that delivers luxury brand education through a couture-styled learner centred approach that is focused on professional practice delivered within a specialist boutique incubation environment.

Vision

JCA’s vision is simple and elegant; we want to enable and facilitate the next wave of Fashion Designers to harness their imagination, develop and hone their creative craft, and to inspire others around them with their personal contribution to cultural and economic impact.

Guest Speakers

JCA invites influential figures from the fashion industry to share their expertise, providingstudents with firsthand knowledge of design, business, and brand development.
• Fashion Designers & Entrepreneurs: Renowned designers discuss their journeys,from launching brands to scaling businesses globally.
• Sustainability Experts: Insights into responsible fashion practices, ethical sourcing,and circular design.
• Marketing & Branding Professionals: Guidance on building a strong personalbrand and navigating the fashion business landscape.

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Opportunities

JCA provides exclusive one-on-one mentoring sessions, offering students personalizedguidance from industry professionals across key disciplines.
• PR & Brand Development: Lois provides expert mentorship on public relationsstrategies, media outreach, and brand storytelling.
• Web & Digital Presence: We have offered 1-2-1 sessions with web designers anddigital marketing professionals to provide insights into website development, ecommercestrategies, and digital marketing techniques.
• Fashion Business Coaching: Experts in retail, merchandising, and brand finance helpstudents refine their commercial strategies..

BUILDING AND CAMPUS

Connections

At JCA, we foster meaningful relationships with influential figures across the fashion industry. Our extensive network includes potential investors, prominent industry leaders, and key decision-makers. We also maintain strong ties with the press and leading fashion journalists, helping our students and graduates gain valuable visibility and recognition.

Internship Programme & Industry Experience

JCA is committed to launching a robust industry internship and work experience programme. Leveraging our wide-ranging network, we will offer students hands-on placements with leading fashion houses, design studios, and businesses. This initiative is designed to bridge the gap between education and employment, equipping students with the practical skills and professional insight needed to succeed in the fashion industry.

Creative Journey

At JCA, students are immersed in transformative, career-defining opportunities. A standout example includes two students joining Professor Jimmy Choo in China for the prestigious Shanghai Fashion Show—where their garments were showcased on the runway.

Beyond these exceptional moments, our Creative Journey is enriched with extracurricular programmes that foster exploration and innovation. Enhancement Weeks include expert-led workshops, guest talks, and field trips, offering students deeper insight into the industry. Students also engage in internal and external competitions, tackling creative briefs that sharpen their design thinking and technical abilities.

FURTHER INFORMATION

Taught By Industry Professionals & Fashion Entrepreneurs

At JCA, your learning is led by tutors who are both experienced educators and active fashion entrepreneurs. This dual expertise ensures that teaching is grounded in real-world knowledge, offering students practical insights drawn directly from the fashion industry.Our team brings current industry experience into the classroom, helping students develop the skills, confidence, and entrepreneurial mindset needed to thrive in today’s fast-moving fashion landscape.

FURTHER INFORMATION
Prof. Jimmy Choo
Creative Director
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Athar Nouman
Head of Registry
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Sadia Anwar
Head of Student Engagement
Sadia Anwar graduated from UAL with an MA in Fashion Entrepreneurship & Innovation.
Zekaryas Solomon
Head of Atelier
An accomplished fashion designer with solid experience communicating creative vision and the latest industry trends.
Mark Eley
Programme Leader, MA Fashion Entrepreneurship in Design and Brand Innovation
Mark Eley is JCA’s MA course leader and director of Eley Kishimoto, a London-based print studio that ranges from fashion.
Vicky Carr
Student Support
Rebecca Russell-Turner
Head of Creative Journey
I am dedicated to empowering learners to achieve entrepreneurial success while nurturing their talents and supporting their well-being.
Frederik Willems
Programme Leader BA (Hons) Fashion Design, Branding and Entrepreneurship
Frederik has teaching and management experience across both BA, MSc and MBA fashion courses.
Stefán A.R Orschel-Read
Director of Programmes
Stefán has a distinguished career in both practice and academia.
Estera Pravilone
Technical Manager BMH
A responsible and professional garment technologist with a lot of experience knowledge and diligence in clothing construction and sewing.
Jana Aboutaleb
Marketing and Communication Officer
DAUD ASHFAQ
IT Manager
Adrian Wollaston
Senior Lecturer
I am a uniquely experienced and multi-talented product Designer, Tailor, Master Pattern Cutter and Garment Engineer.

ACADEMY APPROACH

Education goes far beyond books, lectures and passing practical assignments. Our goal is to support your transition from higher education into entrepreneurship or employment where you can hit the ground running.

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SPECIALIST COURSES

Our portfolio features a range of courses to suit  future fashion pioneers at different stages of their journey, from short courses all the way up to Masters.

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