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Founded in 2021 by luxury shoe designer Professor Jimmy Choo OBE, JCA | London Fashion Academy was born from a bold vision: to redefine fashion education for the next generation of designers.Having built a globally recognised brand, Professor Choo identified a critical gap in traditional training. Graduates often left with strong creative skills but lacked the commercial knowledge to launch and sustain their own fashion labels. JCA was established to bridge that gap, offering an education that blends creativity with entrepreneurship.
At JCA, students are not only taught how to design; they’re empowered to build brands, lead businesses, and shape the future of the fashion industry from day one.
JCA is not just a fashion school. It’s a launchpad for the next generation of brand leaders. With campuses in London’s prestigious Mayfair and the historic Boston Manor estate, the Academy blends heritage and innovation to create a truly immersive learning environment.
Here, students cultivate their unique design identity while gaining real-world commercial insight, equipping them with the creative confidence and entrepreneurial mindset needed to thrive in the global fashion industry.
Studio-Led Learning: Our education model mirrors industry practice, with hands-on studio experience, live projects, and real-world briefs, ensuring students graduate with both creative and commercial expertise.
Entrepreneurial Mindset: From day one, students are encouraged to establish their own brands, build collections, and explore retail opportunities, preparing them to enter the industry with confidence.
Industry Mentorship & Business Acumen: Our students engage with leading fashion professionals, brand owners, and investors, gaining practical insights into launching and sustaining successful fashion businesses.
A Legacy of Excellence: Learn from the best. JCA carries the legacy of Professor Jimmy Choo OBE, whose success serves as inspiration for students to turn creativity into a thriving career.
An Intimate, Focused Learning Experience: Unlike larger institutions, JCA offers personalised mentorship and close industry connections, fostering each student’s unique vision and ambitions.
A New Era of Fashion Education: JCA is reshaping the future of fashion training, ensuring that graduates don’t just enter the industry but have the skills, network, and entrepreneurial mindset to lead it.
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In addition to our open days, student collections and end of year shows, JCA will be hosting a range of events to benefit schools, industry and the general public.
