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In collaboration with White City Living (Berkeley Group), the JCA Gallery transformed into a retail store for five weeks, providing students with a rare opportunity to present and sell their work in a real-world commercial environment. This hands-on experience helped emerging designers build customer-facing skills, test their market appeal, and grow their brand presence.
Complementing this initiative, JCA’s permanent online platform allows students to sell their collections year-round, extending visibility, industry engagement, and entrepreneurial development beyond the gallery space.
• Industry & Press Shows: The gallery hosted a series of exclusive press events—including Womenswear, Gallery Collection, and Menswear showcases—providing student designers with premium exposure to media and industry professionals.
• Education & Community Outreach: Demonstrating our commitment to future talent, we welcomed a local school for a Q&A session with Professor Jimmy Choo, inspiring young creatives and strengthening links between education and the fashion industry.
• Reflections Fashion Show: In partnership with the Berkeley Group, the gallery presented Reflections, a hybrid fashion show that combined retail immersion with a live runway, celebrating emerging designers in a dynamic setting.
• Panel Talks & Industry Dialogues: The space became a hub for thought leadership, hosting discussions on fashion business and creative practice where students connected with seasoned experts and gained valuable insights.
The JCA Retail Gallery Store is a pioneering, student-led space that blends curated exhibition with commercial retail experience. Developed in collaboration with the Berkeley Group / St James, this initiative sets JCA apart by offering students, at every stage of study, a hands-on, immersive introduction to the challenges and opportunities of entering the fashion marketplace.
This initiative offers students an end-to-end experience in launching a fashion brand from creative development to commercial execution. Along the way, they gain practical knowledge in customer engagement, retail operations, and brand storytelling. JCA graduates also remain eligible to participate in both the Retail Gallery Store and e-commerce platform, reflecting the Academy’s commitment to supporting designers beyond graduation.
The JCA Gallery showcases a curated selection of handcrafted garments by the Academy’s emerging designers. Each piece is thoughtfully created using upcycled materials, reflecting our commitment to sustainability and conscious fashion. The collection celebrates innovation, artistry, and the future of responsible design.
The JCA Gallery is a hybrid space—both physical and digital—created to spotlight the next generation of fashion designers. It offers a professional platform where students present their collections, creative concepts, and design processes to industry professionals, buyers, media, and the wider public. Through curated exhibitions, pop-up retail events, and industry showcases, the Gallery bridges the gap between education and the fashion world.
Learn MoreThe flagship London Fashion Academy is located in the heart Mayfair; a prestigious address just a stones throw from the city’s most iconic high-fashion emporia.
Our portfolio features a range of courses to suit future fashion pioneers at different stages of their journey, from short courses all the way up to Masters.
