January 31, 2024

WHY JIMMY CHOO, THE MAN, OPENED A FASHION SCHOOL

WHY JIMMY CHOO, THE MAN, OPENED A FASHION SCHOOL "My father and my mom always told me, 'When you're learning a skill and learning all the knowledge, you must pass it on,'" the iconic shoe designer tells Fashionista.

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Jimmy Choo has reached the top of the fashion ladder. Now, he's passing on his knowledge to the next generation of pioneers, so they can follow in his footsteps.

"My father and my mom always told me, 'When you're learning a skill and learning all the knowledge, you must pass it on,'" Choo tells Fashionista.

In September 2021, the Malaysian footwear designer opened the doors to the JCA London Fashion Academy. Located at 20 Hanover Square, in the heart of Mayfair, it's a crosswalk away from Bond Street, the city's most renowned high-fashion emporia. JCA's proposition is different from that of other fashion training programs: It aims to seamlessly merge the teaching of traditional craftsmanship with that of entrepreneurship.

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