JCA BA Design, Branding and Entrepreneurship designer Vesela Nikolaeva Valeva is to debut VESELA VALEVA, a women’s wear contemporary and folklore-inspired brand which celebrates craftsmanship. Presented during the inaugural JCA Undergraduate show at Mayfair on 20th June, Valeva's debut show will showcase the first six looks of the brand as a cohesive collection. The brand’s ethos is to celebrate the designer’s heritage by preserving the Bulgarian craft and reinventing its future. As a Bulgarian designer, Vesela Valeva aims to merge folklore elements with contemporary-style garments. Through intriguing storytelling, the designer strives to build a Bulgarian fashion-conservative community and immerse the customer in the world of Vesela Valeva.