March 18, 2024

Jimmy Choo has created his own university and it’s just as incredible as you’d imagine

The shoe king is teaching budding designers everything he knows at his very own fashion academy


Imagine a university where your professor is the one and only Jimmy Choo – sounds too good to be true, right? Wrong. The University of Jimmy Choo – or rather the JCA London Fashion Academy, as it’s officially known – actually exists. And it’s everything you dreamed of.

The designer and entrepreneur set up the JCA London Fashion Academy with business partner Stephen Smith to offer design students all the tools they need to start their own successful brands, from developing entrepreneurship to building relationships with key industry contacts.


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