Professor Jimmy Choo’s JCA/London Fashion Academy is to host its rescheduled debut London Fashion Week show on 10 October, alongside its designer-in-residence, Patrick McDowell.
The original 19 September show was postponed and will now take place across three storeys of the JCA’s Mayfair Building, commencing at 6.30pm on the Monday.
The show was, like many others, affected by the death of the Queen with the funeral happening in the middle of London Fashion Week. It meant a scramble to reschedule shows, some of them taking place on other days during the fashion week and others being delayed by a week or more after the event.
Showing first on 10 October, British designer Patrick McDowell will unveil his SS23 collection, ‘Marie Antoinette goes to Liverpool’.The show will be followed by each MA Student presenting their debut collections in the same space.
Stephen Smith, founder and CEO of the JCA said: “Our upcoming London Fashion Week show is a momentous occasion for us all at the JCA. Since officially opening our doors only one year ago… we have nurtured our first graduating MA cohort from our home on Hanover Square. Opening our doors to the public one year on is the perfect moment to celebrate not only the successes of these hugely talented young designers but to also give our Designer in Residence and Sustainability Ambassador Patrick McDowell a stage within the building that inspired his ‘Marie Antoinette goes to Liverpool’ collection.’’
Smith added: “At the Academy we professionally incubate our learners as emerging designers. This means that our students will begin their professional lives from the moment they enter the Academy, developing their craft by establishing their own brand label, working in professional studios and through exhibiting, showcasing and trading in a luxury Mayfair location. Showcasing at London Fashion Week, and alongside established designers, is a natural extension of that approach.”