Prof. Jimmy Choo’s JCA announces Inaugural London Fashion Week Show which will feature Patrick McDowell and its first graduating MA Designers.
Monday 25th July, London: Prof. Jimmy Choo’s Mayfair based JCA | London Fashion Academy announces plans to host its debut London Fashion Week show on the evening of Monday 19th September alongside its Designer in Residence, Patrick McDowell.
Stephen Smith, Founder and CEO of the JCA comments: ‘‘Our upcoming London Fashion Week show is a momentous occasion for us all at the JCA. Since officially opening our doors only one year ago in September 2021 we have nurtured our first graduating MA cohort from our home on Hanover Square.
Opening our doors to the public one year on is the perfect moment to celebrate not only the successes of these hugely talented young designers but to also give our Designer in Residence and Sustainability Ambassador Patrick McDowell a stage within the building that inspired his ‘Marie Antoinette goes to Liverpool’ collection.’’ Smith Continues, ‘‘At the Academy we professionally incubate our learners as emerging designers. This means that our students will begin their professional lives from the moment they enter the Academy, developing their craft by establishing their own brand label, working in professional studios and through exhibiting, showcasing and trading in a luxury Mayfair location. Showcasing at London Fashion Week, and alongside established designers, is a natural extension of that approach.’’
Taking place across 3 storeys of the JCA’s Grade I Period Building, the show commences at 8.30pm on Monday 19th September before the crowd will disperse into a party that takes place amongst an exhibition of the students work. Showing first, British Fashion Designer Patrick McDowell unveils his latest SS23 collection, merging the uncanny world of Marie Antoinette with his own Liverpudlian background before each MA Student presents their debut collection in the same space.
Patrick McDowell, Creative Director of Patrick McDowell, Designer in Residence and Sustainability Ambassador for the JCA comments: ‘’As designer in residence and sustainability ambassador for the JCA, it felt natural to host my first physical runway post covid in the incredible building me and my team now call home. Supporting creative education is one of my brand’s founding pillars and therefore it is my huge pleasure to share my runway with the amazing JCA MA students who I have had the pleasure of
seeing evolve and grow over the past 12 months. For me fashion and the platform it offers is the perfect springboard to further the conversation around inclusivity, sustainability and a better future for us all.’’
Patrick’s show; ’’Marie Antoinette goes to Liverpool’ is a deeply personal expression of who I am and where I come from. In many ways the title reflects my own journey as a queer working class scouser to ‘The cake’; the affectionate term we have given to the incredible 5 story Georgian town house at 20 Hanover square where the JCA is located. Pastel colours and plaster work has been painstakingly restored to its former glory, perfectly setting the scene for our upcoming show.’’
The JCA MA Graduates in Fashion Entrepreneurship in Design and Brand Innovation include:
● Melissa Kate – A demi-couture label that mixes themes of Hollywood Glamour, rock’n’roll and
spirituality to create the look of the modern pin-up.
● Size-A – A uniquely designed label for petite women by Annabelle Barton.
● Maryam Orchid – A young luxury footwear and accessories designer who uses her Caribbean
background as a muse to create a couturier aesthetic.
● Angels Wear Nada – an inclusive up-cycled denim brand, collaborative art project and
experimental event space founded by Noon Khouri
● Sophie Park – a plant based, gender-neutral footwear brand bringing a range of innovative designs and ideas to the market.
Mark Eley, comments: ‘’JCA are delighted to announce the opportunity to showcase the inaugural Fashion Entrepreneurship in Design and Brand Innovation masters’ graduates at the forthcoming LFW. The first graduating cohort clearly illustrates the diversity and entrepreneurial ambitions of the programme with all 5 designers showcasing a myriad of creative business concepts through their design practice.’’
Everything about the 20 Hanover Square, Mayfair Campus has been purposefully planned, from its location next to the Bond Street entrance to the Elizabeth Line through to its on site Atelier Workshops and Design Spaces.