JCA, a pioneering fashion school and incubator, is the brainchild of designer and Prof. Jimmy Choo OBE and Mr Stephen Smith set up to re-galvanise London's aspiring designers, helping to launch them into the luxury industry through its educational programs while offering studios, co-working spaces, and galleries to help them develop and elevate their work. Each MA collection had its unique signature, underpinned by a drive to produce exceptional garments with quality techniques whilst upholding each brand's integrity and ethos.