The JCA | Professor and accessory icon Jimmy Choo 's London Fashion Academy has announced a new partnership with high-end artisan stationery house Pineider . The initiative adds to the Academy's program, aimed at cultivating creativity with a practical approach to higher education, always seeking new stimuli for its emerging talents to shape their careers. A visit by JCA students to Pineider's new headquarters and store in Florence kicked off a series of organized trips, creating an opportunity to explore the intersection of fashion, craftsmanship and design, beyond theory alone. In addition to the study trip, highlights of the collaboration will include competitions, sponsored exhibitions, internship opportunities and creating merchandise together. “We are delighted to partner with Pineider, an iconic brand renowned for its unrivaled craftsmanship. At JCA we carefully select our partners, to give our students the opportunity to learn from and imitate the greatest entrepreneurs. We look forward to to kick off the long list of activities with Pineider" - comments Ha Smith, Director of Incubation at JCA .