DURATION
2 WEEKS
FEEs
POA
LOCATION
MAYFAIR, LONDON
JCA | London Fashion Experience 1 is a dynamic, two-week study experience in London. Aimed at 16-18 year old international students with an interest in fashion studies, the course delivers an exciting mix of knowledge in luxury fashion, trends, industry, branding and visual communication. Students will study at JCA| London Fashion Academy at its historic flagship campus in Hanover Square in Mayfair, within the heart of Central London. During the two-week course, students will be based and work in the Academy’s studios with industry expert tutors delivering hands-on workshops, talks and lectures, supported by informative study visits to key locations in London. These include opportunities for luxury fashion store research, museum and exhibition visits, as well as time for some shopping.
Course Structure
Week 1: Luxury Fashion Fundamentals
Introduction to the world of luxury fashion and its global significance
The Evolution of luxury fashion: heritage & iconic houses
Luxury materials & craftsmanship – quality, detail and innovation
The luxury fashion market: global influence and consumer trends
Week 2: Inside the Luxury Fashion Industry
How luxury fashion operates as a business and creative industry
Creative direction and roles in fashion
Fashion presentation: from concept to catwalk
The future of luxury: sustainability, AI and new technologies
