Sustainability CapsUle 23/24

MA Fashion Entrepreneurship in Design & Brand Innovation

Prof. Jimmy Choo’s JCA announces a stellar line up of international partners that have come together to seek out, support and launch the world’s best sustainable design talent.


Future fashion pioneers

We launch designers

JCA launched its 5 MA graduate Designer-Entrepreneurs in its September 22 London Fashion Week Show with an audience made up of international designer royalty, press and journalists, celebrity from across music and film, and investors.  

Achievements within 6 months of launch include: editorial coverage for each designer across international and local markets; two designers had front page magazine covers; one designers work led to being introduced to the Queen Consort; one won best new designer at the Northern Fashion Awards; one went on to be commissioned by a globally known music artist; and one has been nominated for Student Footwear of the Year award.

Book an open day

Sustainable focus

Seeking the best sustainable designer-entrepreneurs

JCA | London Fashion Academy announces a partnership with Lone Design Club and Suzy Amis Camerons’ RCGD Global for its newly launched, scholarship-supported, Sustainability-focused MA Course in Entrepreneurship in Design and Brand Innovation. Supported by Vogue Italia, the unique programme seeks to identify, curate and launch the very best sustainable designer-entrepreneurs from across the globe at our Mayfair, London campus.

Download our prospectus


From studio to store

The JCA’s scholarship partners, each an expert within their respective fields, will support this select group of designer-entrepreneurs in their early development and give them the very best pathway to success. Successful applicants will be supported by mentors, have access to launch opportunities taking place over London Fashion Week, be stocked on graduation by Lone Design Club and RCGD Global will provide thought-leadership, and its community will deliver workshops on sustainable design.

Book an open day


Scholarships Available

With government funding for UK applicants, funding for global scholarships and the resources made available through the partnership, the programme is seeking to attract the very best sustainable design talent that will be supported to develop a commercially viable brand, create and manufacture its first collection, and be launched at London Fashion Week and be available for purchase at Lone Design Club upon graduation.

Register Interest




1 Year


£18,000 per year





With a clear focus on sustainable materials, business models and creative practice, the debut eco-conscious MA programme has sustainable design and enterprise creation as its distinctive central feature. Through this programme, learners (designated by the JCA as designer-entrepreneurs) will identify and develop their brand, make their founding collection, and be professionally launched at a London Fashion Week show upon graduation in September 2024. Crucially the programme will purposefully embrace an eclectic mix of design paths, whether that be men's, women's, unisex, or indeed fine tailoring, red carpet couture, street, bridal, lingerie, accessories or footwear.

What you'll learn

This course combines advanced knowledge in sustainable fashion design and construction, brand development and innovation, and enterprise strategy and management. Learners are expected to confidently identify niche market brand opportunities, apply contemporary and professional practice in collection development and within the context and synthesis of enterprise and entrepreneurship.  

A blend of seminar and studio-based project work will form a key part of your study through which you will develop an advanced body of practical work, examine critical and contextual concepts, and capably apply specialised knowledge in sustainable brand and design innovation.

Course modules are designed to enable you to fully professionalise your learning by taking a practice-led and experiential approach to assessment which is contextual and applied and follows your personal area of specialised practice and subject interest. The course will provide you with access to sustainable fashion experts and industry links, and the opportunity to take advantage of state-of-the-art resources and design facilities.

Assessment is 100% through coursework. You will receive feedback throughout each module and will be awarded a grade.

Depending on the module, you may be assessed through:

  • 2D visual research and design development work

  • 3D development work, garment construction and fashion development

  • Practical and digital portfolio work

  • Marketing analysis, finance and enterprise plans

  • In person, digital and visual presentations

  • Exhibition curation and collection presentation

What you'll practice

Students on this programme will benefit from an immersive and ‘incubated’ experience in which they regard their applied and experiential learning as part of their professional journey.

As well as practical learning in our modern design studios, the incubation space will create an entrepreneurial environment that facilitates connections and speeds innovation; from idea to concept to commercial application.

You will be expected to identify niche market opportunities and apply contemporary and professional design practice in collection creation and brand development.

What you'll master

As well as gaining a deep conceptual understanding of your field and the practical application skills to excel within it, you will develop and hone a progressive and comprehensive range of personal, professional and entrepreneurial skills.

Modules will build on theoretical and applied practice in advanced fashion design, visual communication, brand development, entrepreneurial practice and new business innovation.

The aim is to produce innovative thinking fashion entrepreneurs who have the knowledge needed to start up a micro fashion enterprise and the skills necessary to sustain and scale-up your brand

What you'll do next

MA Fashion Entrepreneurship graduates will view their educational experience as a highly personalised, vocational and creative enterprise in which they were developing their professional craft alongside their academic and commercial interests.

With a focus on entrepreneurship and innovation, this future facing, globally aware course has been carefully created to accelerate ambitious students towards entrepreneurial design and brand led careers within the global fashion industry.




£18,000 UK

£24,000  International

Other costs

Unlike many of the mainstream University and specialist College’s, JCA will provide you with most things needed to undertake your studies, including fair use access to basic materials, such as some fabrics and finishing, that elsewhere you may need to purchase.

You will also be provided with many of the art materials needed as part of your introductory packs, such as pattern making and sewing materials starter pack and a general art and illustration box.

Where costs may be incurred then, beyond the needs of assessment, could be over the quantity or type of specialist materials that you may want to procure as part of your wider portfolio development.  This is especially the case for instance in your final project where you may want to use specialised fabrics.

In our experience, we believe that material costs are unlikely to exceed £500.


The JCA seeks to support the best and most gifted designer to fulfil their ambitions. Recruitment will be selective and based on academic and creative potential assessed through prior qualifications, portfolio and academic interview. Motivation is essential.

  • The equivalent ‘minimum’ of an upper second honours degree in a fashion practice

  • To submit an appropriate portfolio of work

  • To come to an interview and talk through the creative and written work produced as part of the portfolio submission.

  • English language requirements for international students is an IELTS level 7 or above with a minimum of 6 in reading, writing, listening and speaking.

Applicants are requested to provide a creative portfolio which will include a selection of work to demonstrate creative skills and the use of research and theory to process and develop those ideas and design concepts. In addition, a sample of written work demonstrating an awareness of current affairs and debates in the fashion industry should also be included in the portfolio. The piece must be no longer than two A4 pages, 12 point, double-spaced. The work must be original and demonstrate creative thinking and a good level of English in written form. 

Students do not need to necessarily have a background in fashion. However, it will be important to demonstrate the following attributes upon application:

  • A personal commitment and interest in fashion including an interest in design, making, visual communication and brand development;

  • Problem solving skills and the ability to communicate clearly in writing;

  • The ability to research and complete tasks;

  • Team work and independent practice;

  • Evidence of IT and CAD skills (e.g. basic use of Photoshop, etc.);

  • Commitment to the subject area through a personal statement and interview;

  • Focused entrepreneurial career aspiration;

  • Awareness of current affairs and debates within the fashion industry.

International and UK based applicants who are unable to attend the interview process in person will be asked to submit a digital portfolio and will be asked to partake in a Skype, Zoom or equivalent interview.

Validated by the University of West London


The MA Fashion Entrepreneurship in Design and Brand Innovation has been designed with enterprise creation as a central distinctive feature. Key to the approach is the delivery of practice-based education in which learners will be professionally ‘incubated’ as aspiring designers and to develop their craft in professional studios.  Indeed, there will be no traditional classroom sessions but rather mentor-led development.  

Through a balance of both business and vocational skills students will develop and hone a progressive and comprehensive range of personal, professional and entrepreneurial skills / expertise to develop new fashion concepts through to commercialisation, and address the need for the fashion entrepreneur who can identify market opportunities in the industry.

All learners will establish themselves as freelancers or micro-SME’s and will be encouraged to commercially enterprise from the outset.  Students on the programme will be professionally ‘incubated’ as aspiring design entrepreneurs. Alternatively graduates will be able to embark on a career in the industry by utilising the transferable skills gained throughout the course as fully prepared fashion practitioners with an entrepreneurial edge. Possible areas may be an in house fashion designer, designer maker or designer studio manager. As the industry continues to evolve, graduates can also look to progress in the ever-changing areas of design management, fashion product developer, fashion communicator, and fashion brand developer. Student will also be able to progress onto Higher study including an MPhil or a PHD (doctorate).