Visual merchandising from beginner to industry (Intensive programme)

£ 5,000 


All levels welcome


Intensive 5 week course


100 hours


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This intensive, all you need to know, Visual Merchandising course has been created for individuals who wish to enter the industry of Visual Marketing. Covering introduction to the discipline, the course enables you to learn while creating a working portfolio (required for any VM entering or progressing through the industry). The JCA Boutique, our Mayfair retail designer store, will be available to view and have demonstration sessions from within the space. This is the first working, commercial Academy Boutique that gives creators/students the opportunity to design, create and dress within a commercial space. Within Industry, a viewable Visual portfolio for entering or graduating through VM is a must. This is something that is usually hard to gain if you have limited experience within the Visual world of fashion. This course is the A-Z of VM – you will get access to create physically or digitally – the emphasis is on how you wish to design. You will leave with a comprehensive portfolio to demonstrate your knowledge, giving you the best success in creating your signature, within the role of a commercial Visual merchandiser.

Meet the mentors

Studio sessions

  • The main roles and responsibilities of the VM and team  
  • Demographics – how this plays a part in the VM planning  
  • Customer profiling + Target market analysis (how to create and how to work from)  
  • Window case study work shops  
  • Internal Case study work shops
  • JCA Boutique viewing and demo day (How to dress mannequins, the importance of window and added value of product from instore)  
  • Create through group brief – Concept design  
  • Design through group brief – Window design  
  • Design through group brief – Internal design  
  • Present  
  • Create your own Customer profile, brand analysis, Concept, and season focus
  • Deign with Mentors 1-2-1 in studio assistance, Internal (Layout design) and Window design
  • Create a detailed window and internal plan  
  • Presentations, access to detailed feedback  
  • Portfolio viewing – opportunity to show and gain full feedback on your portfolio ready for industry  

What to expect

  • Visual identify Market levels
  • Fully understand the roles and responsibilities of the various Visual merchandisers  
  • Work through visual selling through problem solving, analyse case studies  
  • Learn the differences between internal and window design (Helping you to channel your efforts into the discipline you may wish to focus on  
  • Gain hands on experience
  • Managing product and mannequins  
  • Dressing of Mannequins
  • Pinning on Mannequins  
  • Retail tour – Knowledge in viewing competitors, how different brand levels visual communicate their product and level  
  • Confidence in creating your own concepts in line with seasonal calendar and Trend  
  • Team building and networking through working within a creative team  
  • Creating independent focused designs (working alone with Mentors input)  
  • Finalise and present a group and solo display proposal  
  • The access to your mentor to show your working portfolio  


A certificate of recognition to your dedication to study.

We like to celebrate our achievements at JCA. On completion of the course if you have attended 80% of the classes you will qualify for your certificate in dedication to learning.  

This should be included in your CVs and shows the level of learning you achieved.

Register Interest

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