Shoe Design for New Professionals - Exclusive with Chris Hill

£ 2,500 

This is an exclusive opportunity to be taught by the tutor of Prof Jimmy choo. Chris Hill will be taking the studio sessions at JCA Mayfair on site. The course is for entrepreneurs and designers wishing to enter the fashion footwear industry.

Level:

Beginner and Intermediate

Schedule:

4.5 day Easter Course or one evening per week for 9 weeks

Hours:

22.5 hours

Mentor:

Chris Hill
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This is an exclusive opportunity to be taught by the tutor of Prof. Jimmy choo. Chris Hill will be taking the studio sessions at JCA Mayfair on site. The course is for entrepreneurs and designers wishing to enter the fashion footwear industry. Chris Hill, “Throughout my career I have designed and developed footwear for all market levels in the fashion footwear industry. I have worked in factories worldwide and have first-hand experience of manufacturing. The relationship between design and technology has always fascinated me and this has been the basis for much of my academic research. For my MA dissertation, I explored the many complex factors that led to the demise of the British footwear industry post WW2. In my academic career, many of my students have gone on to become successful designers and include Jimmy Choo, Emma Hope, Patrick Cox, Victoria Pratt (Red or Dead), Joachim Sedelmeier (Paul Smith) and Nick Fowler (Dior)”

Meet the mentors

Studio sessions

  • Overview of the fashion footwear industry: - from couture to fast fashion
  • An introduction to footwear manufacture
  • Footwear production- the supply chain local artisan production/global manufacturing bases
  • Brand leaders and niche markets- primary retail research  
  • The fashion year- do ‘seasons’ still matter?  
  • Sourcing trade fairs/ directional fairs  
  • Trend research/competitive shopping  
  • Presenting retail research.  
  • What is my brand?  
  • Who is my customer?  
  • Who are my competitors?  
  • Key trend images/key customer images/key inspiration- practical exercise  
  • The elements of footwear design
  • Designing a capsule range for your brand- the factors to consider
  • Brainstorming initial sketches
  • Producing a portfolio and Footwear illustration techniques  
  • 121 tutorials  
  • Developing the design ideas
  • Sourcing and including components/upper materials/trims  
  • Choosing the final line up  
  • Range plans and pricing  
  • 121 tutorials Day  
  • Presenting your brand concept and range  

*Please note: Research and design work will be undertaken outside class hours. Please be prepared for a level of commitment outside of studio sessions.

What to expect

By the end of the course, you should understand the structure of the footwear fashion industry and the roles within that industry. You will have explored the production of footwear from concept to consumer, will have had the opportunity to consider your target market and produce a small capsule range for your brand.

Certification

A certificate of recognition to your dedication to study.

We like to celebrate our achievements at JCA. On completion of the course if you have attended 80% of the classes you will qualify for your certificate in dedication to learning.  

This should be included in your CVs and shows the level of learning you achieved.

Register Interest

*Please include your country's dialling code and use a phone number connected to a Whatsapp or Telegram account.

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