• Understanding the distinct roles and responsibilities of the Visual Merchandiser
• Understanding trend for the use of visual communication for Visual Merchandising  
• The importance of season and the display calendar
• The difference between window and layout design
• Create concept building  
• Store case studies / various brand levels  
• Retail tour  
• Create a VM plan for a working commercial window

• Comprehend the extent of the difference in roles of the Visual Merchandiser and team
• Engage with current and previous trend (Understand the importance not only for garments but within Visual display)
• Have a clear idea of the seasonal calendar and opportunities within each  
• Be able to sight assesses from the retail tour (Understanding your competitors)  
• Create a window design for your own brand or create design for your working portfolio

A certificate of recognition to your dedication to study.

We like to celebrate our achievements at JCA. On completion of the course if you have attended 80% of the classes you will qualify for your certificate in dedication to learning.  

This should be included in your CVs and shows the level of learning you achieved.