Introduction to the World of Visual Marketing – Visual Merchandising

£ 1,500 




Once a week for 6 weeks


18 hours


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The introduction to the world of Visual Marketing, through Visual Merchandising, is for anyone who has an interest in commercial store windows and internal design. Have you ever wondered how concepts are created for a store, or why you feel drawn to one brand more than another? With this Visual Merchandising course, you will discover the inside knowledge on how these creations are born. You will take part in a retail tour, analysing how varied brands “sell” through product and visuals. It is a great start to a career within a Visual Merchanting role for independent designers, and commercial space owners, to learn how to visually communicate to the customer through display.

Meet the mentors

Studio sessions

  • Understanding the distinct roles and responsibilities of the Visual Merchandiser
  • Understanding trend for the use of visual communication for Visual Merchandising  
  • The importance of season and the display calendar
  • The difference between window and layout design
  • Create concept building  
  • Store case studies / various brand levels  
  • Retail tour  
  • Create a VM plan for a working commercial window

What to expect

  • Comprehend the extent of the difference in roles of the Visual Merchandiser and team
  • Engage with current and previous trend (Understand the importance not only for garments but within Visual display)
  • Have a clear idea of the seasonal calendar and opportunities within each  
  • Be able to sight assesses from the retail tour (Understanding your competitors)  
  • Create a window design for your own brand or create design for your working portfolio


A certificate of recognition to your dedication to study.

We like to celebrate our achievements at JCA. On completion of the course if you have attended 80% of the classes you will qualify for your certificate in dedication to learning.  

This should be included in your CVs and shows the level of learning you achieved.

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